It Started in Africa was a project dreamed by the minds and hearts of an African and an European. The premises for this project were that everyone must be able to experience the most incredible places in the world and that, regardless of a safari being a luxurious or budget one, the price must be fair.
What we promise: Flexibility and all our dedication in every safari, cheerful and experienced guides, instructed cooks who deliver the best food, instant customer support, high-end binoculars and top equipment.

Our motto: Every safari is a different one. Be fair, be flexible, be good - Every single time

know more about us

The raw beauty of Kenya and its sweeping plains bewitch even the most seasoned visitors. Boasting some of the world's best game reserves and hosting the Great Migration, Kenya maintains its status as the top Safari Destination in Africa.
But Kenya is not only about safaris. It offers you the opportunity of climbing Mount Kenya, the second highest point in Africa, as well as allowing you to visit paradise itself, represented by the exotic beaches of Mombassa.


The raw beauty of Kenya and its sweeping plains bewitch even the most seasoned visitors

Discover our tours

We believe the local communities should be able to benefit from the increasing tourism. Our safaris usually include cultural programs that allow the travelers to visit local Maasai villages (authentic places, not touristic shows), which enables them to get a much more rewarding and richer safari experience while, at the same time, supporting the local community.

We also make sure that our guides (which, we believe, are the most important asset in any safari) are paid above what most companies pay. Our guides are our stars and the ones who can transform a great safari in a life changing experience.


Your Safari will be much more rewarding if it has a positive impact among the local community.

Find out how to help

Just to say thanks! I will go back to Kenya and do another Safari with you guys! I loved Masai Mara and Amboseli. The guy that was our guide was extremelly helpful and knew how to get the job well done! We had the luck to see the Big Five, plenty of birds and extraordinary scenery. Patricia, the owner, help us a lot providing the best itinerarie, because it was only a 4 days safari. One...

Rajib Sheth - India